The archive
Client press coverage
58 stories placed for clients across ad tech, e-commerce, mobile, security and games. Click any story to read it at the publication.
Why smart marketers look beyond the leading platforms
A thought leadership post on the upside of advertising beyond the walled gardens.
Read the story↗Do you know what LLMs say about your brand?
InfluenceAI COO Patti Trainor-Wrazoj on preparing marketers for the migration to large language models.
Read the story↗AppHarbr blocks malicious ads in apps and games
Gaming reporter Dean Takahashi on how blocking malicious ads lifted a developer's in-app revenue.
Read the story↗How Natori used AI to achieve a 943% ROAS
Editor Adam Blair covers Natori's use of Albert AI for retargeting.
Read the story↗Using AI to reduce carbon footprint in advertising
Zoomd CMO Omri Argaman on AI and sustainability, citing Nestlé and Nike.
Read the story↗Exploring ways to build a better consumer profile
Emily Steel writes on eXelate's online-to-offline partnership with Nielsen.
Read the story↗Your online clicks have value
Stephanie Clifford covers ad targeting data, highlighting eXelate and BlueKai.
Read the story↗Content recommendation needs a shakeup
AdExchanger's Allison Schiff quotes WhizzCo data showing a 267% eCPM variance.
Read the story↗Ad fraudsters exploit Amazon cloud
Jack Marshall reports on fraud infrastructure hiding inside cloud services.
Read the story↗WhizzCo helps publishers maximize content recommendation revenue
TechCrunch on WhizzCo's marketplace approach for publisher revenue.
Read the story↗YouAppi closes $13.1M Series B
Funding coverage for YouAppi's mobile user acquisition business in Asia.
Read the story↗How TikTok's difference delivers on performance
Adweek performance marketing feature on TikTok as a performance channel.
Read the story↗Why Snapchat works for lead generation in a post-IDFA world
Adweek on lead-gen strategy after Apple's privacy changes.
Read the story↗Will data portability hurt Facebook's ad business?
Adweek digital analysis on portability and platform advertising.
Read the story↗The World Cup is a key performance marketing opportunity for US brands
Adweek commentary on global sporting moments for performance marketers.
Read the story↗Varick builds data management platform
Tim Peterson on Varick's partnership with eXelate on proprietary software.
Read the story↗Messaging, not the metaverse, is Meta's near-term future
Data-Driven Thinking column on where Meta's revenue actually comes from.
Read the story↗The era of paid, ad-free social media is here
Advertiser implications of subscription social platforms.
Read the story↗The future of targeting could be in mobile's hands
Privacy-first targeting commentary in AdExchanger.
Read the story↗How programmatic OOH can reignite the cross-channel customer journey
Out-of-home meets programmatic in this bylined piece.
Read the story↗Why Grassland Beef puts a vendor in charge of search and social
A 580% ROAS case study with Albert AI.
Read the story↗YouAppi rolls out retargeting tool for growth marketers
Allison Schiff on ReAppi, YouAppi's app retargeting solution.
Read the story↗Crosswise is the new cross-screen kid on the block
Launch coverage for Crosswise's cross-device graph.
Read the story↗Moving content recommendation out of the chumbox
The Sell Sider column on premium content recommendation.
Read the story↗Will device manufacturers challenge the mobile ad landscape?
Bylined analysis of OEM power in mobile advertising.
Read the story↗How 5G implementation amplified brand value
AdAge opinion on 5G in sports stadiums and brand experience.
Read the story↗Inclusive marketing matters, and needs a makeover
AdAge opinion piece on inclusive marketing practice.
Read the story↗Why podcasting won't be more than a niche ad vertical
A contrarian AdAge opinion on podcast advertising economics.
Read the story↗Why sharing user data trends can make social media better
AdAge opinion on transparency and data trends.
Read the story↗Twitter's got it right: why CFOs can oversee marketing
Bylined DigitalNext commentary in AdAge.
Read the story↗In a mobile world, data is the future for ad agencies
YouAppi's Leo Giel on data-led agency models.
Read the story↗Scale is killing advertising
DigitalNext opinion on the cost of scale-first media buying.
Read the story↗Eric Schmidt's venture cash funds data startup
Advertising Age on investment in the data ecosystem.
Read the story↗eXelate's Zagorski on the looming ad tech battle
Digiday interview on the ad tech landscape.
Read the story↗YouAppi: how e-commerce apps get a 70% improvement in returning users
VentureBeat on app retention for commerce.
Read the story↗Despite iOS privacy updates, Meta still tops user acquisition channels
VentureBeat covers Zoomd and Adjust research.
Read the story↗These chatbot usage metrics will change your customer service strategy
Forbes on chatbot adoption data.
Read the story↗Malicious code hidden in advert images cost ad networks $1.13bn
ZDNet on the scale of malvertising losses.
Read the story↗GeoEdge CEO on ad integrity and safety
ClickZ interview with Amnon Siev.
Read the story↗Instagram beats TikTok for user acquisition
Marketing Dive on Zoomd's user acquisition survey.
Read the story↗Mother Nature + AI = sales
Street Fight on weather-driven AI marketing from Zoomd.
Read the story↗Startup Wizer releases AI-based marketing survey platform
Barry Levine covers Wizer's launch.
Read the story↗Android game apps are becoming as profitable as those on iPhone
Rob Price reports on platform monetization parity.
Read the story↗MoMinis takes on $4.5M to expand its Android app portal
Alex Wilhelm on the MoMinis (Playscape) funding round.
Read the story↗Older Americans love new tech but hate to admit it
Zoe Fox on Perion research into older tech users.
Read the story↗One more use for Facebook credits: incentives
All Things Digital on incentivized virtual currency.
Read the story↗AppsFlyer for ad agencies rolls out with brand support
MediaPost on AppsFlyer's agency product launch.
Read the story↗The marketing stack is dead
MediaPost commentary on martech consolidation.
Read the story↗Creative remains a challenge on mobile video
eMarketer on mobile video creative performance.
Read the story↗Study: mobile video presents several challenges for marketers
Mobile Marketer on mobile video research.
Read the story↗Edmunds.com lifts CTR 34% with video in email
MarketingSherpa case study featuring PowerInbox.
Read the story↗Video-enhanced email designed for profit
Direct Marketing News on video email performance.
Read the story↗Colour impacts mobile ad performance
WARC on creative colour and mobile response rates.
Read the story↗Forget sports sponsorships; create sports-driven digital experiences
WARC opinion on digital-first sports marketing.
Read the story↗Mobile game development: when to think of monetization?
Gamasutra bylined commentary for game developers.
Read the story↗WinBuyer looks to offer retailers real-time insights
Internet Retailer on real-time retail pricing data.
Read the story↗15 Israeli startups to watch
Dave Kerpen's Inc. list featuring client companies.
Read the story↗The world's going mobile, but is marketing keeping pace?
CNBC video segment on mobile marketing.
Read the story↗